FACES OF LENOX

THE #FACESOFLENOX AD CAMPAIGN WAS THE BEATING HEART OF THE SHOPS AROUND LENOX REBRAND DURING MY TENURE AS CREATIVE DIRECTOR. FACING HEADFIRST THE CHALLENGE OF BRANDING A RETAIL/DINING DISTRICT WITH MORE THAN TWENTY DIFFERENT BRANDS AS ONE ENTITY WITH RECOGNITION AND POWER, I CHOSE TO FOCUS ON THE PEOPLE BEHIND THE PROPERTY’S BUSINESSES - THE “FACES” OF SHOPS AROUND LENOX.

IN COLLABORATION WITH PHOTOGRAPHER ERIK TANNER, WE SHOT A CAMPAIGN OF PORTRAITS THAT SHOWED OFF OUR SUBJECTS’ PERSONALITIES - WITH CONTINUITY.

THE ADS RAN IN PRINT AND ONLINE IN REPUTABLE PUBLICATIONS LIKE ATLANTA MAGAZINE, VOGUE, VANITY FAIR, BON APETIT, LUCKY, AND GARDEN & GUN. AFTER IT'S INITIAL ROLLOUT, EIDÉ MAGAZINE PUBLISHED A TWO-PAGE SPREAD SPOTLIGHTING THE CAMPAIGN IN THEIR SPRING 2014 ISSUE CALLED "THE ART OF THE AD".