THE #FACESOFLENOX AD CAMPAIGN WAS THE BEATING HEART OF THE SHOPS AROUND LENOX REBRAND DURING MY TENURE AS CREATIVE DIRECTOR. FACING HEADFIRST THE CHALLENGE OF BRANDING A RETAIL/DINING DISTRICT WITH MORE THAN TWENTY DIFFERENT BRANDS AS ONE ENTITY WITH RECOGNITION AND POWER, I CHOSE TO FOCUS ON THE PEOPLE BEHIND THE PROPERTY’S BUSINESSES - THE “FACES” OF SHOPS AROUND LENOX.

IN COLLABORATION WITH PHOTOGRAPHER ERIK TANNER, WE SHOT A CAMPAIGN OF PORTRAITS THAT SHOWED OFF OUR SUBJECTS’ PERSONALITIES - WITH CONTINUITY. FACES INCLUDED CHEF DREW VAN LEUVAN OF SEVEN LAMPS, THE MEN OF SUITSUPPLY, AND MYSELF.

THE ADS RAN IN PRINT AND ONLINE IN REPUTABLE PUBLICATIONS LIKE ATLANTA MAGAZINE, VOGUE, VANITY FAIR, BON APPETIT, LUCKY, AND GARDEN & GUN.AFTER IT'S INITIAL ROLLOUT, EIDÉ MAGAZINE PUBLISHED A TWO-PAGE SPREAD DETAILING THE AD CAMPAIGN IN THEIR SPRING 2014 ISSUE CALLED "THE ART OF THE AD".